WIPO Pulse
Title: WIPO Pulse 2025
Author/Organization: World Intellectual Property Organization
Date Published: 2025
URL: WIPO Pulse 2025
https://www.wipo.int/web-publications/wipo-pulse-2025/en/index.
Source Type:
Government
Academic
News
Think Tank
Legal Analysis
Summary: WIPO Pulse is a landmark survey by The World Intellectual Property Organization (WIPO) that documents “awareness of and attitudes toward intellectual property (IP) rights, over time.” This is the second edition, the first edition being 2023. This edition focused on extended global reach, based on 35,500 interviews over 74 countries, which WIPO says is the broadest assessment of its type worldwide.
Exigence:
The international awareness and comprehension of IP rights has grown overall, but varies across continents.
“The Asia-Pacific region registers improvement among both youth and women across all IP rights. Western European and other states show increased youth awareness, while Eastern European states experience declining awareness among this group. Latin American and the Caribbean states show mixed results, with decreased patent and trademarks awareness among youth but stable knowledge levels among women. In African states, awareness among both youth and women decreased, particularly for designs and copyright.”
Furthermore, there are evolving definitions of innovation within different continents and nations. There is a general appreciation for the economic benefits of IP rights around the world.
Key Concepts, Main Points
Findings
Key findings on WIPO’s global student of respondents’ attitudes towards IP in five (5) areas of IP, namely, patents, designs, trademarks, copyright, geographical indications, across geographical regions of the world.
Western European states - increased youth awareness; more positive view of trademarks and copyright but decreased appreciation of design-protected products.
Eastern European states - declining youth awareness; modest decline across all five IP rights
Asia-Pacific - improvement among youth and women across all 5 IP types; overall decline in perceptions of innovation; increasingly positive perception of digital communication innovations
Latin American/Carribean - decreased patent and trademarks awareness among youth but stable awareness among women; increased appreciation of patented products but diminished appreciation of design products.
African states - decrease in IP awareness among youth and women, especially for designs and copyright; increasing recognition of value/advantages of IP-protected products, especially those protected by patents and geographical indications (GIs).
Annex A Survey Mechanics
Survey Methodology, Questionnaire design, Language coverage and adaption, Sampling, Mode of data collection, etc.
Annex B Questionnaire
Annex C Assumptions underpinning the survey